Steak ‘n Shake credits Bitcoin for company growth – But is PR value now worth more than people actually using BTC?

- Steak ‘n Shake claims Bitcoin fueled a 16% sales jump, but let’s be real: it’s just PR value masquerading as adoption. They love thanking "Bitcoiners" while conveniently omitting the one metric that matters—actual BTC transaction volume. Without order counts or fee savings data, we’re left guessing if customers are paying in crypto or just hungry for Liberty Meals. Michael Boes promises $6M in savings if everyone switches, yet the company hasn’t even disclosed how many people actually used the wallet. It’s a classic meat wallet trap: branding drives foot traffic, but the blockchain remains silent. Until they share the hash manifest of actual payments, this is just marketing fluff, not a payment revolution. Stop confusing curiosity with commerce.